Titolo | IQ |
Agenzia | Wieden + Kennedy |
Campagna | Madden '09 - EA |
Cliente | Electronic Arts Inc. |
Marca | EA Sports |
Posted | Settembre 2008 |
Prodotto | Madden NFL '09 |
Settore | Consolles per Video Games |
Slogan | The Game Adapts To You. |
Trama | John Madden goes in to detail about the Madden IQ feature in Madden NFL 09. He explains the basic concept of the feature and expresses his thoughts on ill-advised actions that players have made in the past. |
Problema | To create excitement around the launch of Madden NFL 09 and establish the game as the top title within the sports video game category. |
Tipo di Media | Televisione |
Lunghezza | |
Market | Stati Uniti |
Post Production | Joint Editorial House |
Creative Director | Jed Alger |
Creative Director | Aaron Allen |
Copywriter | Caleb Jensen |
Art Director | Taylor Twist |
Account Director | Andrew Schafer |
Account Executive | Jordan Delapoer |
Account Manager | Philip Kirsch |
Account Supervisor | Andrew Walenga |
Agency Producer | Monica Ranes |
Agency Producer | Jeff Selis |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Agency Executive Producer | Ben Grylewicz |
Director | Errol Morris |
Casa di Produzione | Moxie Pictures |
Audio Post Production | Lime Studios |