Steve Luker
Partner/Creative Director at Mutt Industries
Portland, Stati Uniti
TitoloIQ
Agenzia
Campagna Madden '09 - EA
Cliente Electronic Arts Inc.
Marca EA Sports
PostedSettembre 2008
Prodotto Madden NFL '09
Settore Consolles per Video Games
Slogan The Game Adapts To You.
Trama John Madden goes in to detail about the ‘Madden IQ’ feature in Madden NFL 09. He explains the basic concept of the feature and expresses his thoughts on ill-advised actions that players have made in the past.
Problema To create excitement around the launch of Madden NFL 09 and establish the game as the top title within the sports video game category.
Tipo di Media Televisione
Lunghezza
Market Stati Uniti
Post Production
Creative Director
Creative Director
Copywriter
Art Director
Account Director
Account Executive
Account Manager
Account Supervisor
Agency Producer
Agency Producer
Executive Creative Director Jelly Helm
Executive Creative Director
Agency Executive Producer
Director
Casa di Produzione
Audio Post Production

People related to this work

Spot Collegati

Trending

Create a free Talent profile and become a member of AdForum

Get Started