Titolo | The Chain |
Agenzia | BBH |
Campagna | Unleash the Chaos |
Cliente | Unilever |
Marca | Axe Anarchy/Lynx Attract |
Data di Prima Diffusione/Publicazione | 2012 / 1 |
Settore | Fragranze, profumi, acque di colonia |
Trama | The TV ad sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they’re so intensely attracted to each other |
Problema | Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women. |
Tipo di Media | Televisione |
Editing Company | Final Cut |
Casa di Produzione | Framestore |
Sound | Factory Studios |
Editor | Rick Russell |
Direttore della fotografia | Eduardo Grau |
Director | Tom Kuntz |
Agency Producer | Ruben Mercadal |
Creative Director | Dominic Goldman |
Creative Director | David Kolbusz |
Creative Team | Szymon Rose |
Creative Team | Daniel Schaefer |
Advertising Manager | Tomas Marcenaro |
Strategic Business Lead | Richard Lawson |
Strategic Business Leaf | Keir Mather |
Account Manager | Jen Omran |
Sound Design Company | Phaze UK |
Sound | Sam Robson |