Rick Russell
Editor at Nineteentwenty
London, Regno Unito
TitoloThe Chain
Agenzia
Campagna Unleash the Chaos
Cliente Unilever
Marca Axe Anarchy/Lynx Attract
Data di Prima Diffusione/Publicazione 2012 / 1
Settore Fragranze, profumi, acque di colonia
Trama The TV ad sees guys and girls who are wearing the fragrance causing chaos and accidents in a series of situations because they’re so intensely attracted to each other
Problema Axe, the male grooming brand, is set to cause chaos with the launch of a new variant Axe Anarchy (known as Lynx Attract in the UK) by including a limited female fragrance. For the first time in its history, the brand famous for giving men the edge in the mating game is also bringing the Axe Effect to women.
Tipo di Media Televisione
Editing Company
Casa di Produzione
Sound
Editor
Direttore della fotografia
Director
Agency Producer
Creative Director
Creative Director
Creative Team
Creative Team
Advertising Manager
Strategic Business Lead
Strategic Business Leaf
Account Manager
Sound Design Company
Sound

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