Barclaycard - "Roller Coaster / Making of..."

BBH

BBH London, Regno Unito

7849

Marca: Barclaycard
Paese: Regno Unito

Cliente: Barclaycard

Titolo	Roller Coaster / Making of...
Agenzia	BBH
Campagna	Roller Coaster - Barclays
Cliente	Barclaycard
Marca	Barclaycard
Posted	Gennaio 2010
Settore	Plastic Cards/Investimenti
Trama	The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
Filosofia	The four week campaign launches online on YouTube and Barclaycards Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial. Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.
Tipo di Media	Televisione
Lunghezza	235 seconds
Editing Company	Final Cut
Sound	Wave Studios
Creative Director	Adam Tucker
Art Director	Szymon Rose
Copywriter	Daniel Schaefer
Director	Nicolai Fuglsig
Casa di Produzione	MJZ
Direttore della fotografia	Alwin Kuchler
Account Director	Nick Phelps
Account Planner	Nicky Vita
Agency Producer	Olly Chapman
Editor	Rick Russell
Post Production	The Mill London