Rick Russell
Editor at Nineteentwenty
London, Regno Unito
TitoloRoller Coaster
Agenzia
Campagna Roller Coaster - Barclays
Cliente Barclaycard
Marca Barclaycard
Data di Prima Diffusione/Publicazione 2010 / 1
Settore Plastic Cards/Investimenti
Trama The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
Filosofia The four week campaign launches online on YouTube and Barclaycard’s Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial.


Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.
Tipo di Media Televisione
Editing Company
Sound
Agency Producer
Account Director
Account Planner
Creative Director
Art Director
Copywriter
Casa di Produzione MJZ
Director
Direttore della fotografia
Post Production
Editor

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