Rick Russell
Editor at Nineteentwenty
London, Regno Unito
TitoloDriving Test
Agenzia
Campagna Volkswagen Passat Launch 2001
Cliente Volkswagen
Marca Volkswagen
PostedGiugno 2001
Prodotto Passat
Settore Full Size & DeLuxe Cars
Slogan The beautifully crafted new Passat. You'll want to keep it that way.
Filosofia The Road to Purchase



This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK.
Tipo di Media Televisione
Lunghezza
Market Regno Unito
Casa di Produzione
Art Director
Copywriter
Art Director
Copywriter
Agency Producer
Director
Account Director
Strategic Planner
Media Director
Producer
Cameraman
Lighting Director / Lighting
Editor
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Art Director
Advertising Manager
Creative Director
Art Director
Art Director

People related to this work

Spot Collegati

Trending

Create a free Talent profile and become a member of AdForum

Get Started