Titolo | Driving Test |
Agenzia | adam&eveDDB |
Campagna | Volkswagen Passat Launch 2001 |
Cliente | Volkswagen |
Marca | Volkswagen |
Posted | Giugno 2001 |
Prodotto | Passat |
Settore | Full Size & DeLuxe Cars |
Slogan | The beautifully crafted new Passat. You'll want to keep it that way. |
Filosofia | The Road to Purchase This case shows how an integrated multi channel communications approach based around car buyer's 'road to purchase' helped Volkswagen UK double its new car sales and value share over 6 years, as well as boosting sales of parts and used Volkswagens, without any erosion of the brand's 'cut above' status. The communications approach was highly efficient, and directly led to 151,000 extra sales and £1.99 billion extra revenue for Volkswagen UK. |
Tipo di Media | Televisione |
Lunghezza | |
Market | Regno Unito |
Casa di Produzione | Partizan London |
Art Director | Ewan Paterson |
Copywriter | Ewan Paterson |
Art Director | Rob Jack |
Copywriter | Rob Jack |
Agency Producer | Howard Spivey |
Director | Rocky Morton |
Account Director | Jon King |
Strategic Planner | James Hillhouse |
Media Director | Steve Edwards |
Producer | James Tomkinson |
Cameraman | Alex Melman |
Lighting Director / Lighting | Alex Melman |
Editor | Rick Russell |
Executive Creative Director | John Webster |
Creative Director | Ewan Paterson |
Creative Director | Rob Jack |
Creative Director | Chris Barraclough |
Creative Director | Sam Ball |
Art Director | Phil Bucknell |
Art Director | Dan MacDonald |
Advertising Manager | Andrew Coombe |
Creative Director | Dave Bedwood |
Art Director | Cosmo Sarson |
Art Director | James Jakob |