Axel Eckstein
Executive Creative Director at Leo Burnett Schweiz, Zurich
Zurich, Svizzera
TitoloTemperature checking bottles
BriefFine schnapps like this should never be served too cold. To test whether the temperature is right, simply place your hand on the bottle. If the bottle displays your hand print – and the product information – the brandy is ready to pour. Temperature checking bottles, an innovation from Turmhoff Distilleries.
Agenzia
Campagna Temperature checking bottles
Cliente Turmhof Distilleries
Marca Turmhof
PostedNovembre 2016
Settore Whisky, Gin, Vodka
Trama Turmhof is a producer of pure handmade fruit brandy in different tastes. The fruits are picked, selected, distilled and bottled by hand. He chose three of his best fruit brandies for a special editon. He briefed us for a new label. Most often fruit brandies are drunk at a too warm temperature. To visualize the correct and best temperature for drinking fruit brandies we designed the label with color changing pigments. If you touch the bottle with your hand and the schnapps has the right temperature, the color on the bottle will change. Only now you are able to see the label with the description of the taste and you can discover how the brandy was made. We designed the label with color changing pigments. If you touch the bottle with your hand and the schnapps has the right temperature, the color on the bottle will change and you will see the label with a description of the taste and how the brandy was made.
Tipo di Media Packaging, Branding & Design
Creative Director
Creative Director

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