| Titolo | Y'all Log |
| Agenzia | Greatest Common Factory |
| Campagna | Flavor worth having |
| Cliente | The Salt LIck |
| Marca | The Salt Lick BBQ |
| Data di Prima Diffusione/Publicazione | 2016 / 12 |
| Settore | Maionese, Ketchup, Senape |
| Slogan | Holiday Y'all Log |
| Trama | Re-purposing a popular social asset into a bit of shareable Holiday cheer. |
| Filosofia | The famous and popular Salt Lick BBQ pit showcased as a Holiday Yule Log |
| Problema | How to keep repositioning The Salt Lick's visual assets into fresh, relevant and timely content? |
| Risultato | Salt Lick’s social engagement has increased by 41% and e-commerce traffic has grown by 25%. |
| Tipo di Media | Social Media |
| Lunghezza | |
| Più informazioni | saltlickbbq.com |
| Creative Director | John Trahar |
| Production Manager | Joel Pettit |
| Editor | Tyler Crelia |
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