John Trahar
Co-Founder / CEO at Greatest Common Factory
Austin, Texas Area, Stati Uniti
TitoloTrigger Town
Agenzia
Campagna Anti-smoking - National Alliance for Tobacco Cessation
Cliente American Legacy Foundation
Marca National Alliance for Tobacco Cessation
PostedSettembre 2008
Prodotto BecomeAnEx.org
Settore Anti-Drug/Alcohol/Tobacco Message
Trama The strategy of the Become An EX campaign is to change perceptions about quitting smoking. The aim is to help people reflect on when and why they smoke so they can re-learn their life without cigarettes.
Filosofia Once users have learned about triggers, they’re encouraged to visit BecomeAnEX.org where they can create a personalized quit plan that starts with them recognizing their own personal smoking triggers.
Problema The Trigger Town micro site educates smokers about the most common triggers that cause people to reach for a cigarette and does it in a unique, fun and engaging way. Users simply poke Brain Dude’s brain and watch as triggers take over his life.
Tipo di Media Sito Internet
Market Stati Uniti
Più informazioni www.relearntriggertown.com
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