| Titolo | Emo |
| Agenzia | McCann South Africa |
| Campagna | Emoticon |
| Cliente | Telkom |
| Marca | 8.ta |
| Data di Prima Diffusione/Publicazione | 2011 / 1 |
| Settore | Apparecchi telefonici |
| Slogan | Amazing things happen with Heita |
| Trama | The campaign delivers on a simple truth that human connection is what makes life worth living and it all begins with a greeting, in this case 8.ta which is derived from "Heita" ( pronounced aytaah!). Heita is South African street language and township slang for hey, howzit and hello. The ad features specially created Emoticon characters with a Sid and Nancy feel that speak to the audience in a more visual way resulting in a surreal cartoon like experience for the viewer. |
| Tipo di Media | Televisione e Cinema |
| Colonna sonora | It's a hard life |
| Casa di Produzione | Velocity Films |
| Producer | Grant Davies |
| Executive Producer | Peter Carr |
| Director | Keith Rose |
| Agency Producer | Loli Bishop |
| Copywriter | Tim Beckerling |
| Art Director | Sean Harrison |
| Executive Creative Director | Vanessa Pearson |
| Advertising Manager | Jade Samuels |
| Advertising Manager | Mmatholo Legodi |
| Advertising Manager | Selvan Naidoo |
| Advertising Manager | Stephen Blewett |
| Advertising Manager | Amith Maharaj |
| Editing Company | Deliverance Post Production |
| Final Mix | Waterfront Studios |
| Senior Art Director | Yvonne Hall |
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