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Jimmy Smith
Jimmy Smith
Executive Producer at Amusement Park Entertainment
Los Angeles, Stati Uniti
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TitoloHeaven Sent The Documentary
Agenzia
Campagna Heaven Sent The Documentary
Cliente Mondelez International
Marca Stride Gum
Data di Prima Diffusione/Publicazione 2016 / 7
Settore Chewing-Gum
Filosofia "Heaven Sent, The Documentary” chronicles the highs and lows, twists and turns in Luke Aikins and his team’s death defying quest to pull off an original, never before attempted, first of its kind skydive which involved jumping out of plane from 5 miles up with no parachute and no wing suit, no gear to slow his descent, whatsoever. Sponsored by Stride Gum, the successful stunt landed Luke and the team a Guinness World Record. In addition to the 90 minute documentary playing in cinema in December 2016, a 44 minute version of the documentary aired on national TV on Fox Sports 1 and National Geographic five months after the original stunt aired live on FOX television. All of which contributed to Mondelēz International increasing its awareness for its Stride Gum brand with a whopping 1.5 billion media impressions, and also helped offset cost by selling distribution rights, ads and integrations.
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