|Titolo||“The New Species of Soul”|
|Campagna||“The New Species of Soul”|
|Data di Prima Diffusione/Publicazione|
|Trama|| As the three Souls unite, the various locales are revealed to be a chameleon’s body with its shifting textures and changing colors just before the larger-than-life lizard slurps up all three Soul models with a satisfied smirk.|
Line speeds down a stark and desolate landscape as the road begins to twist and turn into an ever-tightening spiral. Later, an Undercover Green Soul X-Line climbs dirt trails in a burnt-orange landscape filled with uneven terrain. And then a Solar Yellow Soul EX Designer Collection Package cruises through a maze of what appear to be skyscraper.
|Filosofia||Set to an energetic custom soundtrack, the spot entitled “The New Species of Soul” is the centerpiece of a multi-faceted campaign starring three unique versions of the Soul model.|
|Tipo di Media||Interattivo|
|Chief Creation Officer||Bobby Pearce|
|Executive Creative Director||Mark Koelfgen|
|Creative Team||David Angelo|
|Group Creative Director||Frauke Tiemann|
|Art Director||Kristopher Wong|
|Art Director||Gabriel Gama|
|Agency Executive Producer||Elizabeth Newman|
|Agency Executive Producer||Pete King|
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