Bobby Pearce
Chief Creative Officer at David&Goliath
El Segundo, Stati Uniti
Titolo“The New Species of Soul”
Agenzia
Campagna “The New Species of Soul”
Cliente Kia Motors
Marca KIA
Data di Prima Diffusione/Publicazione
Settore Auto Nuove
Trama As the three Souls unite, the various locales are revealed to be a chameleon’s body with its shifting textures and changing colors just before the larger-than-life lizard slurps up all three Soul models with a satisfied smirk.
Line speeds down a stark and desolate landscape as the road begins to twist and turn into an ever-tightening spiral. Later, an Undercover Green Soul X-Line climbs dirt trails in a burnt-orange landscape filled with uneven terrain. And then a Solar Yellow Soul EX Designer Collection Package cruises through a maze of what appear to be skyscraper.
Filosofia Set to an energetic custom soundtrack, the spot entitled “The New Species of Soul” is the centerpiece of a multi-faceted campaign starring three unique versions of the Soul model.
Tipo di Media Interattivo
Lunghezza
Director
Chief Creation Officer
Executive Creative Director
Creative Team
Group Creative Director
Copywriter
Art Director
Art Director
Copywriter
Agency Executive Producer
Agency Executive Producer

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