Bobby Pearce
Chief Creative Officer at David&Goliath
El Segundo, Stati Uniti
TitoloSir Lucky Pants
Agenzia
Campagna SuperLotto Plus
Cliente California State Lottery
Marca California Lottery
Data di Prima Diffusione/Publicazione 2017 / 1
Settore Intrattenimento vario
Trama Created by longtime agency-of-record David&Goliath, the tongue in cheek campaign uses the three-letter acronym “SLP” to highlight the endless possibilities of winning millions from playing SuperLotto Plus, which has an average jackpot of $27MM.
Acronyms and shorthand are everywhere these days. From text messages to social media, we’re constantly communicating more with less. To that end, in the :30 spot, "Sir Lucky Pants", we see SLP winnings come to life in some outrageous ways. From Super Large Portraits and Saucy Lobster Platters to Swanky Little Pads, the possibilities of what you, “Sir Lucky Pants,” can do with the millions you win with SuperLotto Plus are all humorously depicted by the letters S, L and P. 
Tipo di Media Televisione
Lunghezza
Chairman
Chief Creative Officer
Creative Director
Copywriter
Art Director
Production Company Producer
Production Company Producer
Casa di Produzione
Director
Direttore della fotografia
Executive Producer
Executive Producer
Executive Producer
Head of Production
Line Producer
Editing Company
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Assistant Editor
Executive Producer
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Telecine
Colorist
Special Effects / VFX Method Studios
Flame Artist
Executive Producer
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Music
Creative Director
Production Company Producer
Mix Company Lime Studios
Mix
Production Company Producer

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