Taco Bell - "First Kiss"

Deutsch

Deutsch Los Angeles, Stati Uniti

13628

Marca: Taco Bell
Paese: Stati Uniti

Cliente: Taco Bell

Titolo	First Kiss
Agenzia	Deutsch
Campagna	Live Más
Cliente	Taco Bell
Marca	Taco Bell
Posted	Aprile 2013
Prodotto	Cool Ranch Doritos Tacos Locos
Settore	Ristoranti e Fast Food
Slogan	Live Más
Trama	The spot shows how Taco Bell’s “Live Mas” tagline works in small, believable ways, with people taking leaps they wouldn’t normally take. A teenage couple on their first date in front of a Taco Bell feels as if they could have come out of a John Hughes’ movie, all awkwardness and sweetness. (The song, "All Eyes on You" by St. Lucia, has an 80s synth vibe that gives the ad even more of a Hughes feel.) For us the ad captures one of those moments where you first felt really alive, where you borrow your parent’s car, hang out with your friends in a Taco Bell parking lot, and (possibly) steal your first kiss. Director Zach Math, who also shot our recent two spots for Taco Bell, “Hola” and “The Most Obvious Idea in the World,” worked to create actual tension between the boy and the girl. He wouldn’t let them talk to each other until the actual shooting began. Then he tore a 100-dollar bill in half and gave one half to each actor, saying that they could only tape it back together again after the shoot—if they went out on a date.
Tipo di Media	Televisione
Lunghezza	30 seconds
Market	Stati Uniti
Casa di Produzione	Bob Industries
Post Production	Methodstudios
Special Effects / VFX	Methodstudios
Chief Creative Officer	Mark Hunter
Group Creative Director	Brett Craig
Creative Director	Josh DiMarcantonio
Art Director	Sara Oakley
Copywriter	Melissa Langston-Wood
Direttore della fotografia	Vic Palumbo
Director of Content Production	Victoria Guenier
Agency Executive Producer	Paul Roy
Agency Producer	Alison McMahon
Group Account Director	Walter Smith
Account Director	Amanda Rantuccio
Account Supervisor	Amanda Schuster
Director	Zach Math
Editing Company	Union Editorial