Eugene Cheong
Chief Creative Officer at DDB Asia
Singapore, Singapore
TitoloData Exstream
Agenzia
Campagna Data ExStream
Cliente Singtel
Marca Singtel
Data di Prima Diffusione/Publicazione 2016 / 5
Settore Internet Service Providers
Trama Singtel and Ogilvy & Mather today released a film, Data ExStream, which demonstrates the speed, coverage, reliability and low latency of the Singtel mobile network by putting it to three extreme tests in real-world conditions.
They decided to test the hypothesis: : Could Singtel’s network really be good enough to replace our eyes?

O&M filmed a series of extreme challenges conducted across Singapore to test Singtel’s tri-band 4G+ network. The challenges included Singapore’s world champion fencing star, Lau Ywen, battling through a precarious obstacle course, a rooftop game of whack-a-mole and a series of precision driving stunts performed by two renowned drivers.
Tipo di Media Case Study
Lunghezza
Art Director
Art Director
Copywriter
Chief Creative Officer
Casa di Produzione
Casa di Produzione
Director
Producer
Agency Producer
Chief Technology Officer
Music Composer
Digital Content Strategist
Creative technologist
Editor
Executive Creative Director
Programmer
Programmer

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