Eugene Cheong
Chief Creative Officer at DDB Asia
Singapore, Singapore
TitoloThe Reverse Global Warming Project
Agenzia
Campagna Interactive climate change exhibit
Cliente Greenpeace
Marca Greenpeace Australia
Data di Prima Diffusione/Publicazione 2017 / 5
Settore Environmental & Ecological Issues
Trama The exhibit shows a polar bear perched atop a slowly melting iceberg along with a message inviting passersby to commit to take action on climate change by either making a donation or signing a petition as part of Greenpeace’s Save the Arctic initiative. The drips of the iceberg steadily erode the polar bear’s home until one of the passersby interacts with the display, at which point the drips slow down and freeze in mid-air before flowing against gravity back into the iceberg. The effect becomes stronger as more people get involved.
Tipo di Media Interactive Outdoor Experience
Lunghezza
Chief Creative Officer
Advertising Manager
Executive Creative Director
Creative Director
Copywriter
Agency Producer
Casa di Produzione
Casa di Produzione
Casa di Produzione

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