Titolo | Autonomous Car |
Agenzia | TBWA\PARIS |
Campagna | Smart Technology for Smarter Cars |
Cliente | Valeo |
Marca | Valeo |
Data di Prima Diffusione/Publicazione | 2016 / 10 |
Settore | Automobili/Motoveicoli |
Slogan | Smarter Cars Need Smart People. |
Trama | The adventures and misadventures of Mr. Le Blanc, a very unorthodox scientist that has some problems to connect with reality. |
Filosofia | The campaign wanted to show how Valeo is helping to develop new technology that enables all car brands to be autonomous. But behind Valeo technology there are people that make it possible every day. |
Problema | How to show that Valeo uses the best engineers to buiild their product. |
Risultato | Too early to have a conclusion abou the results |
Tipo di Media | Televisione |
Lunghezza | |
Market | Cina, Germania, Regno Unito |
Più informazioni | https://www.youtube.com/watch?v=9DmaSQX_27E |
Director | Paco Cruz |
Producer | Jean Villiers |
Producer | Ines Ferreira |
Cinematografia | Carlos Lopes |
Creative Director | Jean-Charles Davin |
Copywriter | Franck Martin |
Art Director | Pascal Poupeau |
President | Nicolas Bordas |
Agency Producer | Ségolène Guertin |
Project Manager | Alexia Boyer |
Account Manager | Emmanuel Anjembe |
Account Manager | Antoine Le Grill |
Agency TV Producer | Evelyne Le Bervet |
Editor | Marcos Castiel |
Post Produzione | VFX Digital District |