| Titolo | Cumpledías |
| Titolo (Lingua Originale) | Cumpledías |
| Agenzia | J. Walter Thompson España |
| Campagna | Cumpledías |
| Cliente | UNICEF |
| Marca | UNICEF |
| Posted | Novembre 2012 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Slogan | Because a lot of days make a lifetime. |
| Slogan (Lingua Originale) | Porque muchos días hacen una vida. |
| Trama | The "Cumpledías" campaign for UNICEF intends to encourage societythat not all children in the world have their age in years but in days.Currently 20 million children under the age of 5 suffer from severe malnutrition;however this problem is treatable and preventable. In order to help these children, there is asimple formula: It consists in sending asms. With each sms, UNICEF can provide treatment for a child for a day. You don’tdonate a message; you donate treatment for one more day, with the aim thatevery donated day becomes entire lifetimes for the most vulnerable children.The campaign includes a variety of media: television, outdoor actions, press,radio, online actions, special actions and television programs related to theworld of sports. |
| Tipo di Media | Televisione e Cinema |
| Più informazioni | http://www.cumpledias.com |
| Other | Leles Blitz |
| Account Executive | Jorge Pérez |
| Technical Director | Raúl Esteban |
| Copywriting | Jose Manuel Hoyos |
| Art Director | Manuel Bueno |
| Creative Director | Curro Rubira |
| Copywriter | Roberto González |
| Copywriter | Santiago Elena |
| Art Director | Daniel Aguado |
| Art Director | Alberto Quirantes |
| Creative Director | Ivan de Dios |
| Creative Director | Jaime Chavarri |
| Executive Creative Director | Jaime Chavarri |
| Advertising Manager | Dailo Allí |
| Advertising Manager | Irene Marín |
| Advertising Manager | María Jesús Butera |
| Advertising Manager | Paloma Acedo |
| Advertising Manager | Andrés Conde |
| Head of Production | Luciano Firmo |
| Casa di Produzione | Fandango Films |
| Director | Plácido Castaño |
| Executive Producer | Pablo Pérez-Payá |
| Head of Production | Alejandro Martín |
| Direttore della fotografia | Valentín Alvarez |
| Post Production | Doce Gatos |
| Post Production | Julio Gutierrez |
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