|Agenzia||McCann Worldgroup Deutschland GmbH|
|Campagna||ARD - Lottery German TV Station|
|Marca||ARD - Lottery German TV Station|
|Trama||The new image campaign for the charitable lottery focusses on the benefit, that you can win big money by helping underpriviledged and disabled people with small money. The grand prize is delivered to the winners by the lotterry-funded people.|
|Tipo di Media||Televisione|
|Creative Director||Günter Sendlmeier|
|Creative Director||Jochen Mohrbutter|
|Associate Creative Director||Harald Prantner|
|Copywriter||Nicole Franz (formerly Paland)|
|Agency Producer||Guntram Krasting|
|Casa di Produzione||Sternentag|
|Music||Wohlklang, Kiesling & Fekl|
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