Nike Livestrong Foundation - "Engine"

Wieden + Kennedy

Wieden + Kennedy Portland, Stati Uniti

7426

Titolo	Engine
Agenzia	Wieden + Kennedy
Campagna	Livestrong Integrated Campaign - Nike Foundation
Cliente	Nike
Marca	Nike Livestrong Foundation
Data di Prima Diffusione/Publicazione	2010 / 7
Settore	Istituzioni/Associazioni
Slogan	Just do it.
Trama	Engine is a Nike film about LIVESTRONG. The film finds Lance Armstrong climbing a mountain on a training ride. Around him, fuelling him, are a peloton of voices. These voices are the words of people all over the world making efforts in the spirit of LIVESTRONG. As Lance Armstrong rides, the voices tell of people facing challenges, facing cancer, coming to grips with whats next, getting up and improving their lives, inspiring others and making amazing goals come to life all over the world. In the end, the engine in the film is both Lance Armstrong and the meaning of LIVESTRONG in all these peoples lives. Its what can be accomplished together with the idea of living better and supporting each other all summed up with Nike and its message of human potential: Just do it.
Tipo di Media	Televisione
Lunghezza	60 seconds
Market	Stati Uniti
Casa di Produzione	Anonymous Content
Editing Company	Joint Editorial House
Creative Director	Tyler Whisnand
Creative Director	Hal Curtis
Art Director	Hal Curtis
Copywriter	Tyler Whisnand
Art Director	Lee Jennings
Agency Producer	Shannon Worley
Account Director	Lindsay Kopec
Executive Creative Director	Mark Fitzloff
Executive Creative Director	Susan Hoffman
Agency Executive Producer	Ben Grylewicz
Director	Andrew Douglas