Brian Williams
Director at Colony, Butter, Bang TV, Super 68
LONDON, Regno Unito
TitoloFounder, Lucky Saint
Agenzia
Campagna Holy
Cliente Lucky Saint
Marca Lucky Saint
Data di Prima Diffusione/Publicazione 2019 / 1
Settore Birre
Filosofia Karmarama create ‘holy’ launch campaign for Lucky Saint premium alcohol-free beer, photographed by Rankin Lucky Saint beer launched as premium and progressive brewer of alcohol-free beer Work of world-renowned photographer Rankin used in campaign OOH advertising campaign created by Karmarama Karmarama have created a striking out of home campaign for new alcohol-free beer brand, Lucky Saint. The launch campaign features iconic black and white images of a saintly nun drinking a Lucky Saint Unfiltered Lager and a cryptic Bible verse. The lines in the posters include ‘1 Peter 5:8’ – a reference to a passage from the Bible “Be Sober, be vigilant; because your adversary the devil, as a roaring lion, walketh about, seeking whom he may devour:” Lucky Saint was created by founder Luke Boase with one distinct priority – flavour. The beer is independently brewed in Bavaria and is available in a host of venues across London’s premium on-trade. The photography for the campaign was shot by world-renowned photographer, Rankin. Karmarama were recently appointed by Lucky Saint without a pitch.
Tipo di Media Esterna
Client Name
Chief Creative Officer
Executive Creative Director
Creative Team
Creative Team
Planner
Head of Design
Designer
Digital Retoucher
Business Lead
Agency Producers
Photographer
Producer

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