The ALS Association - "Knock ALS out of the park"

BBDO New York

BBDO New York New York, Stati Uniti

2609

Titolo	Knock ALS out of the park
Agenzia	BBDO New York
Campagna	Knock ALS out of the park
Cliente	The ALS Association
Marca	The ALS Association
Data di Prima Diffusione/Publicazione	2019 / 10
Settore	Istituzioni/Associazioni
Trama	For most baseball batters, the major goal is a home run: “Knocking it out of the park.” For the ALS Association, the major goal is finding a cure: “Knocking ALS out of park” – and sending the debilitating disease far, far away. To merge these two passions, Major League Baseball and the ALS Association have teamed up with BBDO New York to raise awareness for the cause. Billboards and in-store posters – which resemble the outfield wall at Target Field, home of the Minnesota Twins – are a play on the foot measurements printed on the outfield walls of baseball stadiums. The digital component encourages fans to create their own Home Run Selfie at www.donateALS.org. You simply snap a picture and, using geo-location technology, your precise distance from home plate at Target Field pops up. The suggested donation amount matches your distance. So, if you are 9,374 feet from home plate, you’re provided with the choice of giving: $9.37, $93.74 or $937.40.
Tipo di Media	Interactive Outdoor Experience
Lunghezza	23 seconds
Worldwide Chief Creative Officer	David Lubars
Creative Director	Mike Boulia
Chief Creative Officer	Greg Hahn
Creative Director	Tom Kraemer
Creative Director	Jens Waernes
Art Director	Shayne Alexander