| Titolo | The Sun and the Snake |
| Agenzia | BBDO New York |
| Campagna | The Sun and the Snake |
| Cliente | Foot Locker |
| Marca | Foot Locker |
| Data di Prima Diffusione/Publicazione | 2018 / 9 |
| Settore | Calzature sportive |
| Trama | Anime culture has never been more popular in sneaker culture, so to promote Asics Dojo Pack we combined the two and created a 5-part Instagram anime series called The Sun and The Snake. To voice the characters, we partnered with some of the most popular influencers and entertainers in streetwear culture, Luka Sabbat, Princess Nokia and YFN Lucci. In addition, we created stories for the collection logos and used the products from the Dojo Pack to drive the narrative. |
| Tipo di Media | Branded Content |
| Lunghezza | |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Dan Lucey |
| Associate Creative Director | Brian Stokely |
| Associate Creative Director | Martins Zelcs |
| Associate Creative Director | Bhanu Arbuaratna |
| Designer | Brandon Galosi |
| Animator - Animation | Shotopop |
| Director | Dipankar Sengupta |
| Casa di Produzione | MTC |
| Executive Producer | Chris Lenox Smith |
| Producer | John Holt |
| Sound Designer | Matt Lewkowicz |
| Sound Designer | Sam Posner |
| Sound Designer | Parker Silzer |
| Sound Designer | Chris Lenox Smith |
| Account Director | Laura McWhorter |
| Account Manager | Sam Henderson |
| Account Executive | Mackenzie Alderman |
| Planning Director | Steve Panawek |
| Project Manager | Amy Orgel |
| Agency Executive Producer | James Young |
| Communications Strategist | James Mullaly |
| Communications Strategy | Patrick Tomasiewicz |
| Account Management Team | Janella Van Wonderen |
| Animator - Animation | Giulia Frixione |
| Animator - Animation | Hannah Lau-Walker |
| Animator - Animation | Marylou Mao |
| Animator - Animation | Diana Buzea |
| Animator - Animation | Kirill Blumenkrants |
| Animator - Animation | Arman Alipour |
| Animator - Animation | Dipankar Sengupta |
| Animator - Animation | Alison Oxborrow |
| 3D Artist | Samantha Friend |
| Animatics | Richard Payne |
| Storyboard Artist | Dipankar Sengupta |
| Footage | Beidi Guo |
| Footage | Ionut Lupu |
| AE Animation & Compositing | Richard Payne |
| AE Animation & Compositing | Ionut Lupu |
| Designer | Carin Standford |
| Designer | Casper Franken |
| Illustration | Samantha Friend |
| Illustration | Tony Sekyere |
| Illustration | Carin Standford |
| Illustration | Cat Finnie |
| Illustration | Kalyanjyoti Mohan |
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