| Titolo | What Matters |
| Agenzia | BBDO New York |
| Campagna | What Matters |
| Cliente | General Electric Company |
| Marca | GE |
| Data di Prima Diffusione/Publicazione | 2018 / 2 |
| Settore | Industria |
| Slogan | Technology is how we do things. People are why we do things |
| Tipo di Media | Televisione |
| Lunghezza | |
| Audio Post Production | Sonic Union |
| Worldwide Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Michael Aimette |
| Creative Director | Eric Goldstein |
| Creative Director | Fred Kovey |
| Head of Production | David Rolfe |
| Executive Producer | George Sholley |
| Producer | Jack Patrick |
| Casa di Produzione | Smuggler |
| Director | Todd Field |
| Direttore della fotografia | Justin Brown |
| Editing Company | Rock Paper Scissors |
| Editor | Adam Pertofsky |
| Footage | Company 3 |
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