Mattel’s American Girl - "Saved Up"

Publicis Dialog Seattle

Publicis Dialog Seattle Seattle, Stati Uniti

6837

Titolo	Saved Up
Agenzia	Publicis Dialog Seattle
Campagna	Together We Make the Holidays
Cliente	Mattel, Inc.
Marca	Mattel’s American Girl
Data di Prima Diffusione/Publicazione	2015 / 11
Settore	Giochi e Giocattoli
Filosofia	The launch of “Get a Friend, Give a Friend” where for every purchase of an 18” doll purchase made until November 30, American Girl will donate one doll to a girl in need through the Children’s Hospital Association. The initiative will be supported through a national TV spot entitled “Saved Up.” In the spot, a young girl takes on various chores to earn enough money to buy an American Girl doll. Once she is able to make the purchase, she admires the certificate that says “For every doll purchased, we’ll donate one.”
Tipo di Media	Televisione
Lunghezza	30 seconds
Chief Creative Officer	Andrew Christou
Group Creative Director	Steve Williams
Creative Director	Scott Fero
Art Director	Simson Chantha
Copywriter	Amit Gurnani
MOTION DESIGN	Travis Baker
Copywriter	Berri Windsor
Account Director	Paul Villa
Account Director	Maria Schoonover
Project Manager	Katie Klein
Project Manager	Rachel Yanofsky
Business Affairs	Deb Groth
Strategist	JP Martin
Head of Production	Ricky Fischer
Designer	Kathy Oneha
Digital Production Team	Maddy Homen
Studio Artist	Chris Gallegos
Digital Production Team	Kiry Luc