Axe/Lynx Excite variant - "My Angel Girlfriend"

BBH

BBH London, Regno Unito

41010

Titolo	My Angel Girlfriend
Agenzia	BBH
Campagna	Even Angels Will Fall
Cliente	Unilever
Marca	Axe/Lynx Excite variant
Data di Prima Diffusione/Publicazione	2011 / 10
Settore	Toiletries
Slogan	Even angels will fall
Trama	'My Angel Girlfirend' takes a humourous look at the way the angels have adapted to their new life on earth by focusing on a human/angel couple and the challenges their new love faces.
Filosofia	This is the first time in Lynx’s history that it has created a global sequel to an advertising campaign
Problema	Since launching in February 2011 the Angels campaign, developed by BBH, has helped to establish Excite as one of Lynx’s best-selling fragrances. Built on the insight that even an angel will sin when tempted, the global campaign has spanned TV, press, out of home and digital media
Tipo di Media	Televisione e Cinema
Casa di Produzione	Moxie Pictures LDN
Sound	Wave Studios
Sound	Ed Downham
Sound	Aaron Reynolds
Editor	Bill Smedley
Direttore della fotografia	Richard Mott
Producer	Alicia Farren
Director	Frank Todaro
Account Director	Keir Mather
Account Manager	Jen Omran
Agency Producer	Chris Watling
Creative Team	Dominic Goldman
Creative Director	Dominic Goldman
Creative Director	David Kolbusz
Creative Team	David Kolbusz
Advertising Manager	Tomas Marcenaro
Post Production	The Mill London
Editing Company	Work Editorial