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Nick Felder
Nick Felder
Global Group Director - Film, Video + Music Production at The Coca-Cola Company
Atlanta, Stati Uniti
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TitoloFree Range Humans - Series Trailer
Agenzia
Campagna Free Range Humans
Cliente Anheuser-Busch
Marca Corona
Data di Prima Diffusione/Publicazione 2020 / 11
Settore Birre
Filosofia On average, people spend 90% of their lives indoors*, and in the nine months since lockdowns started around the world, this has felt more real than ever. For many, this reality has sparked a growing desire to be outside and explore a lifestyle away from the familiar urban jungle and closer to nature. Increasingly, this has led to populations fleeing large cities** in search of a more fulfilling life.

As a brand linked to the beach and nature, Corona is addressing this shift with the launch of its new original content series, Free Range Humans. The series, which celebrates real-life individuals who made the leap, aims to inspire those pursuing meaningful lives outside to take that next step once the pandemic subsides. Corona believes our best selves are experienced outside, and it is with this mantra that the brand is delivering a first-in-kind series to provide much needed escapism with the credibility that few can. The series is the first global content franchise from the Anheuser Busch InBev (AB InBev) brand, which operates and markets Corona exclusively outside of the US.

Free Range Humans is an eight-part digital content series celebrating individuals that chose to break from routine in pursuit of more fulfilling lives outside. The series comes out of the newly launched Corona Studios, and marks the first of many content-led initiatives for the brand, who is expanding its entertainment footprint to engage consumers more deeply across their passion points. Free Range Humans can be viewed on Corona’s Youtube channel and other social platforms starting today.

For many, a relaxed, outdoor way of life is a mere daydream. Through its 6-10 minute episodes, Free Range Humans offers mental disconnection for those indoors and celebrates the stories of individuals around the world who made this a reality. They challenged a conventional lifestyle to overcome obstacles and fully embrace their passions, ranging from underwater art sculpting to the development of an influential female surf school. Each story offers insight and inspiration into what a rich life can be when we just make that first step.

Free Range Humans season one features:

Bruna Bessa, a Brazilian public relations associate turned surf instructor and founder of Mare Alta, a women’s empowerment surf camp that hosts retreats around the world.
Juan Pablo Bueno, a Colombian biologist who built an eco-friendly resort in the jungle of La Macarena without disturbing a single tree.
Mario Rigby, a Canadian influencer who gave up a potential Olympic career to become a world traveler focused on breaking cultural perceptions by helping people discover new places and people around the world
Emily Penn, a Cambridge-trained architect turned ocean advocate from the UK who leads sailing expeditions to eradicate plastic from our oceans.
Jason deCaires Taylor, a UK artist who used his passion and talent to create underwater sculptures that become coral reefs and marine ecosystems.
Roushanna Gray, a South African sustainable coastal forager who educates students about the edible treasures that nature has to offer.
Zandile Ndhlovu, who broke through cultural barriers to become the first Black freediving instructor in South Africa.
Darci Liu, a dancer who became China’s first professional surfer, using her knowledge to inspire and change perception as a surf coach, eco-entrepreneur, and environmental advocate.

Free Range Humans marks the formal launch of Corona Studios, a new venture within the brand to provide high quality, consistent, and entertaining content to consumers. With Corona Studios, the brand will build deeper consumer connections through story-led content across its passion point verticals of travel, surf lifestyle, sustainability, wellness, and the creative arts. Over the last nine months, the brand has set the stage for this platform, producing over 30 films in collaboration with dozens of local, world class creators. As the platform expands, Corona Studios aims to diversify its content base across relevant formats and verticals, from long form videos to short form clips and more. Free Range Humans was originally conceived by Wieden+Kennedy Amsterdam and developed as a global entertainment platform by Pereira O’Dell.

While Free Range Humans is inspired by the traditional television show format, it was specifically shot to live natively across the social universe, with a connected ecosystem of supporting content. Instead of standard 22 minute episodes, for example, the series offers 6-10 minutes episodic stories, collectively equivalent to the production of a feature film, involving collaboration with over 100 people. Each episode is flanked with a range of promotional cuts and 2-3 assets for the curious minds looking to explore each cast members’ passion points more deeply.

Notably, the series was produced remotely by Pereira O’Dell and shot by Rocket Film. The casting process was rigorous and assessed 500 candidates, and the shoot included teams working in six virtual edit rooms across multiple time zones, allowing for nimble, real-time collaboration between editors, producers, and sound design daily. Post production was led by Cosmo Street Editorial, with music scored by Quiet City.

In light of the COVID-19 climate and with consumers increasingly emboldened to disconnect and pursue their passions, Corona also wants to enable more people to live a free range lifestyle. That is why the brand is accompanying its series launch with the announcement of its Free Range Fund, a grant pool to help support the outside projects of select consumers globally. With the fund, Corona aims to identify and enable passionate individuals who broke routine to pursue their projects fully, with the potential to be featured in Season Two of Free Range Humans. Consumers can apply for the fund at www.CoronaFreeRangeFund.uk.
Tipo di Media Branded Content
Lunghezza
Market Nicaragua, Brasile, Francia, Regno Unito
SVP, Global Brand Management
Global Vice President
Global Marketing Director
Creative Chairman / Founder
Chief Creative Officer
Executive Creative Director
Creative Director
Senior Copywriter
Senior Copywriter
Senior Art Director
Senior Art Director
Senior Art Director
Art Director
Copywriter
Design Director
Executive Producer
Interactive Executive Producer
Print Producer
Senior Integrated Producer
Producer
Producer
Producer
Producer
Director of Business Affairs
Business Affairs Manager
Business Affairs Manager
Director of Operations
Managing Director
Group Brand Director
Strategy Director
Director of Communications Strategy
Communications Strategy Director
Social Strategy
Casting
Casa di Produzione
Director
Managing Director
Head of Production
Line Producer
Production Manager
Production Coordinator
Production
DP
Producer
Coordinator
Producer
Producer
DP
DP / Producer
Talent
Talent
Producer
DP
Producer
DP
Talent
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Coordinator
DP
Talent
Producer
DP
Talent
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Producer
DP
Talent
DP
Stock Research
Editing Company
Editing Producer
Editing Producer Lead
Editorial Company Executive Producer
Editor
Assistant Editor
Editor
Editor
Assistant Editor
Editor
Assistant Editor
Editor
Editor
Assistant Editor
Editor
Assistant Editor
Editor
Editor
Editor
Head of Production
Production Coordinator
Sound & Music
Music Composer
Music Composer
Music Composer
Music Composer
Music Composer
Animator - Animation
Executive Producer
Executive Producer
Post Production Coordinator
Matte Painting
3D Artist
VFX Artist
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Footage
Colorist
Color Producer
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Online Studio
VFX Supervisor
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VFX Producer
2D Lead
Online lead
Online Editior
Online Editior
PR Agency
Senior Vice President, PR
Senior Vice President, PR
Vice President, PR
Senior Account Executive, PR

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