Eric Silver
Chief Creative Officer at Mc Cann NY
New York, Stati Uniti
TitoloThe Most Metal Scratch-Off
Titolo (Lingua Originale)Heavy Metal
BriefBlack Titanium is a scratch-off game from the New York Lottery. But it sounds more like the name of a heavy metal band. The agency knew people would be way more likely to care about a new metal artist than a scratch-off game. So it created a fake band called “Black Titanium” and put it on Spotify with a fake four-song EP. Audiences were driven to the fake band via real Spotify artist ads and cryptic social posts. When listeners got to the band page, they learned “Black Titanium” wasn’t actually a band at all. And the songs weren’t real songs: they were musical ads for the Black Titanium game.
Agenzia
Campagna Black Titanium
Cliente New York Lottery
Marca Black Titanium
PostedNovembre 2019
Settore Intrattenimento vario
Trama Black Titanium is the newest $30 Scratch-Off Game from the New York Lottery, with a top prize of $10,000,000 - one of the highest offered for this type of game.
Tipo di Media Branded Content
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Executive Creative Director, EVP
VP Group Creative Director
VP Group Creative Director
Creative Director
Creative Director
Jr. Art Director
Jr. Copywriter
Chief Production Officer
VP / Executive Producer
SVP Executive Integrated Music Producer
Music Producer
Music Business Manager
Business Manager
EVP Executive Account Director
VP Account Director
Account Supervisor
Account Executive
Account Executive
Assistant Account Executive
VP Strategy Director
VP Communication Planning Director
Project Manager
Casa di Produzione
Director
Executive Producer
Producer
Production Supervisor
Direttore della fotografia
Production Designer
Editing Company
Editor
Editorial Executive Producer
Assistant Editor
Music Production
Audio Post Production
Mix
VFX Company
VFX Executive Producer
Colorist
Sound Company / Music Company
Music CEO/CCO
Executive Producer, Music
Music Producer
Music Producer
Music Composer
Music Composer
Music Composer
Music Composer
Music Composer

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