Kevin Roddy
Executive Creative Director at BBH New York
New York, Stati Uniti
TitoloBeach
Agenzia
Campagna Protect Yourself - The Skin Cancer Foundation
Cliente The Skin Cancer Foundation
Marca The Skin Cancer Foundation
Data di Prima Diffusione/Publicazione 2003 / 12
Settore Istituzioni/Associazioni
Slogan Melanoma Kills
Trama Melanoma kills more than any other cancer. Protect yourself. Someone dies from melanoma every hour.
Filosofia The agency's solution to this problem was to take the Skin Cancer Foundation's soleman message and infiltrate the light hearted contexts of its audience in order to create a powerful dialogue. Placing a representation of the most dire consequence of skin cancer, death, into a fun beach or a park scene, forces the audience to rethink the way they enjoy activities in the sun. It makes the audience think about such situations in a more responsible manner.
Problema The Skin Cancer Foundation 's principal objective with this campaign was to send an impactful message to its audience conveying the fact that people actually die of skin cancer. Younger people in their teens, twenties and thirties tend to ignore the dangers of sun exposure in light of esthetic benefits and because of this, the incidence of skin cancer is on the rise. The end goal of the campaign is to promote safer sun exposer.
Tipo di Media Poster
Market Stati Uniti
Executive Creative Director
Copywriter
Art Director
Photographer
Account Director

People related to this work

Spot Collegati

Trending

Create a free Talent profile and become a member of AdForum

Get Started