Golden State Warriors - "Runner"

Goodby Silverstein & Partners

Goodby Silverstein & Partners San Francisco, Stati Uniti

23251

Marca: Golden State Warriors
Paese: Stati Uniti

Cliente: Golden State Warriors

Titolo	Runner
Agenzia	Goodby Silverstein & Partners
Campagna	We Are Dub Nation
Cliente	Golden State Warriors
Marca	Golden State Warriors
Data di Prima Diffusione/Publicazione	2019 / 11
Settore	Sport di Squadra, eventi sportivi
Trama	“There’s so much love for the Dubs from all over the Bay Area. This spot shows that the love is mutual,” said Amanda Chin, VP of brand marketing for the Golden State Warriors. “Our fanbase is widespread. The team doesn’t represent a city, they play for the entire Bay area and beyond. GS&P did a great job of bringing that idea to life. “We wanted to connect with the Warriors fans on a deeper level, by celebrating where they come from,” said Anthony O’Neill, associate creative director at GS&P. “It’s a celebration of the real bay area. There’s beauty in the bay that you won’t find on a postcard. The places that people who grew up here know and love.” GSP’s campaign builds on a five-year relationship with the Warriors. During the 2018-19 NBA season, the agency collaborated with the Warriors and commemorated the team’s last regular-season game in Oracle Arena by “retiring” the number 47. A banner celebrates the 47 historic seasons the Warriors played in Oakland, California, and hangs in the rafters of the new Warriors home at Chase Center. In addition to the Warriors, GS&P works for BMW, Pepsi, Doritos, Cheetos, Liberty Mutual Insurance and Comcast.
Tipo di Media	Televisione
Lunghezza	45 seconds
Co Chairman	Jeff Goodby
Co Chairman	Rich Silverstein
Chief Creative Officer	Margaret Johnson
Director of Innovation	Adam Reeves
Creative Director	Adam Reeves
Associate Creative Director	Rony Castor
Copywriter	Rony Castor
Associate Creative Director	Anthony O'Neill
Art Director	Anthony O
	Lorenz Ortiz
Director of Broadcast Production	Leila Gage
Director of Film	Tod Puckett
Music Curation	Tod Puckett
Assistant Producer	Olaitan Oladipo
Managing Partner	Brian McPherson
Account Director	Clark Gieseke
Account Manager	Ashley Wurzel
Assistant Account Manager	Hannah Hadley
Director of Communications	Meredith Vellines
Strategist	Briana Patrick
Director of Business Affairs	Kristian Evanculla
Company Name	Hungry Man
Director	Amir Farhang
Direttore della fotografia	Ray Huang
Executive Producer	Caleb Dewart
Line Producer	Ben Gilovitz
Company Name	Elevel (Goodby-Silverstein and Partners)
Editor	Dave Becker
Assistant Editor	Steven Castro
Executive Producer	Luke Dillon
DIRECTOR OF ELEVEL	Michael Damiani
Audio Engineer	Nic DeMatteo
Audio Engineer	Jody Scott
Company Name	David Fisher
Company Name	Cameron Gray The Mill
Colorist	Adam Scott
Artista	Ty Bardi
Artista	Chad Ford