Titolo | World Rally Championship |
Agenzia | Roose & Partners |
Campagna | Identify Yourself - Mitsubishi |
Cliente | Mitsubishi Motors of North America |
Marca | Mitsubishi |
Posted | Marzo 2000 |
Settore | Auto Nuove |
Slogan | Identify Yourself |
Trama | MITSUBISHI. IDENTIFYING A BRAND When Roose won the Mitsubishi account in 1999, it was a marque synonymous with Shogun and little else. But Mitsubishis expertise extended beyond 4x4s into sophisticated saloons, ingenious people carriers, as well as cult-status supercars. In short, there was a model for almost any type of driver. The new slogan Identify Yourself challenged buyers to look for individuality in their choice of car, rather than conformity. Its a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. Already, the car buying public are starting to take notice. And identify themselves. |
Tipo di Media | Pubblicita' su periodici |
Market | Regno Unito |
Creative Director | Nick Fordham |
Copywriter | Kate Ward |
Art Director | Andy Wyton |
Actor / Celebrity | Tommy Mäkinen |