| Titolo | 1st Floor |
| Agenzia | Roose & Partners |
| Campagna | New Shogun - Mitsubishi |
| Cliente | Mitsubishi Motors of North America |
| Marca | Mitsubishi |
| Posted | Dicembre 2000 |
| Prodotto | Shogun |
| Settore | Auto Nuove |
| Slogan | Identify Yourself |
| Trama | Shogun is the name most synonymous with Mitsubishi and off-road performance. These ads highlight the features that make it a car off-road car and use the "Identify Yourself" slogan to challenge buyers to look for individuality in their choice of car, rather than conformity. It's a fundamental brand positioning, embracing engineering, rally heritage, innovation and aggressive pricing. |
| Tipo di Media | Pubblicita' su periodici |
| Market | Regno Unito |
| Creative Director | Nick Fordham |
| Copywriter | Matt Bartley |
| Art Director | Andy Wyton |
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