| Titolo | #McDriveKing |
| Agenzia | TBWA\PARIS |
| Campagna | The Directional billboard |
| Cliente | McDonald's |
| Marca | Mc Drive |
| Data di Prima Diffusione/Publicazione | 2016 / 2 |
| Settore | Ristoranti e Fast Food |
| Filosofia | McDonald’s decided to have a little fun with its direct competitor Burger King® and built an intriguing temporary billboard…It’s near Brioude, a town of 6,700 inhabitants in the Haute-Loire region, where two temporary billboards were built, one of them displaying 258km directions, nearly a 5-hour car ride!Because with more than 1000 McDrives™ owned by McDonald’s throughout metropolitan France (except Corsica), compared to less than 20 Burger King® drives, McDonald’s has turned its customer proximity into a major asset. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Market | Francia |
| Casa di Produzione | \ELSE |
| Marketing Director | José Jacinto |
| Advertiser's Supervisor | Bérangère Dubuc |
| Executive Creative Director | Benjamin Marchal |
| Executive Creative Director | Faustin Claverie |
| Art Director | Philippe Taroux |
| Copywriter | Benoit Leroux |
| General Manager | Luc Bourgery |
| Account Director | Matthéo Pressmar |
| Account Executive | Gaël D |
| Production Company Producer | Maxime Boiron |
| Production Company Producer | Jennifer Bauche |
| Production Designer | Eddy Penot |
| Director | Olivier Corre |
| Photographer | Yoann Stoeckel |