| Titolo | Parade |
| Agenzia | TBWA\PARIS |
| Campagna | Parade |
| Cliente | Michelin |
| Marca | Michelin Total Performance |
| Data di Prima Diffusione/Publicazione | 2015 / 9 |
| Settore | Tires, Accessories, Oil, Petrol, Gasoline |
| Slogan | All the performances in every tire |
| Filosofia | Motorists change their tires on average every 2 or 3 years so the spectacular aspect of the film was a key factor to attract consumer’s attention to the importance of tires that can optimize all performance factors together.MICHELIN and TBWA\PARIS created a smart and viral campaign, far from classic tire manufacturer speech and imagined a film to explain the MICHELIN Total Performance concept. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Casa di Produzione | \ELSE |
| Advertising Manager | Claire Dorland-Clauzel |
| Advertising Manager | Jean-François Laforge |
| Advertising Manager | Céline Laplace |
| Account Manager | Guillaume Chupeau |
| Account Manager | Teddy Notari |
| Account Manager | Jean-François Reiser |
| Creative Director | Benoit Leroux |
| Creative Director | Philippe Taroux |
| Art Director | Philippe Taroux |
| Copywriter | Benoit Leroux |
| Agency Producer | Maxime Boiron |
| Agency Producer | Amer Zoghbi |
| Production | Moonbot Studio |
| Production Company Producer | Cathy Pericone |
| Production Company Producer | Lampton Enochs |
| Director | Limbert Fabian |
| Post Produzione | Sandrine Demonte |
| Post Produzione | Wendell Riley |
| Sound Production | 6ème Son |
| Sound Producer | Thomas Anduze |