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Boulogne Billancourt, Francia
TitoloKnitting (print)
Agenzia
Campagna No condom, no sex
Cliente Aides
Marca AIDES
Data di Prima Diffusione/Publicazione 2014 / 10
Settore Istituzioni/Associazioni
Trama That’s why, AIDES and TBWA\PARIS imagined 4 short fims as naked and bare as they are esthethic, each one developed in print format and targeting one of these populations. They are named « Peas », « Knitting », « Pearls » and « Puzzle », evocative names that reveal what the long winter nights can look like....without a condom. A smart and viral campaign, far from developing a moralistic speech, that ends with this clear message : « no condom, no sex » 
Problema AIDES has been fighting for the past 30 years against the social injustices, reavealed by the epidemic and fighting for an access to treatment and prevention means for all.
Tipo di Media Stampa e stampati
Lunghezza
Colonna sonora Almost Naked
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