| Titolo | I.Q. |
| Agenzia | TBWA\PARIS |
| Campagna | I.Q. |
| Cliente | Aides |
| Marca | AIDES |
| Data di Prima Diffusione/Publicazione | 2013 / 4 |
| Settore | Istituzioni/Associazioni |
| Trama | AIDES is the leading association fighting against Aids in France and Europe. It’s fighting for more than 25 years against social injustices revealed by epidemic of Sida: fight against discrimination, for a more righteous society, more tolerant and open to the patients. In a permanent way, AIDES also acts for preventive reasons. Back in 1987, AIDES fought to make advertising on condoms allowed on TV channels. They succeeded and prevention campaigns made their appearance one after another… In 2006, AIDES launched the 20cts condom to give everyone the means to protect oneself. The message of prevention must be carried out to the masses, because the whole population is concerned with the HIV: - 41 years is the average age of people touched by AIDS: 38 years for women, 43 years for men. - 10% of the new contaminations concern people aged between 15 and 24 years old, this is 2 young people everyday day. This is why AIDES would like to remind everybody the importance of protection. AIDS speaks again about the importance of condom use in ridiculing the attitude of men in order to decomplex girls on the issue of condom at a report. Rather than opting for a moralizing, this film lets talk about protection in an offset manner, disseminating a humorous message and understood by all: in intimate situations, sometimes you need to think for two, so girls get boys dressed! This movie entilted « I.Q. » is directed by Daniel Perez, and is accompanied by « The Baddest Man Alive » by Black Keys and RZA. This film will be gracefully broadcast from April 2013 on French television (TMC, TF1, France Télévision, MCM, Stellia, Vivolta, NT1, No Life, Discovery Channel…among others). |
| Problema | |
| Risultato | |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Colonna sonora | RZA & The Black Keys |
| Sound Production | \ELSE |
| Account Manager | Anne Vincent |
| Responsable de budget agence | Véronique Fourniotakis |
| Account Manager | Marion Floch |
| Account Manager | Teddy Notari |
| Executive Creative Director | Jean-François Goize |
| Directeur artistique | Mohamed BARECHE |
| Copywriting | Daniel Perez |
| Maison de production | Carnibird |
| Producteur, maison de production | Sam Fontaine |
| Post Produzione | Romain Gingembre |
| Head of TV | Maxime Boiron |
| Réalisateur | Daniel Perez |
| Cinematografia | steeven petitteville |
| Directeur de la production | Thomas Lepeutrec |
| Habilleuse / styliste | Agathe Wesolek |
| Monteur | Bruno Tracq |
| Effets spéciaux | Vincent Heine |
| Effets spéciaux | Cedric Morellon |
| Musique | The Baddest Man Alive |
| Music | The Baddest Man Alive |
| Musique | RZA & The Black Keys |
| Sound Producer | Valery Pellegrini |
| Audio Engineer | Anais Khout |
| Studio d'enregistrement | else |