| Titolo | When You Drive, Never Drink. Jackie |
| Brief | A cover version of David Bowie's "Heroes" accompanies this spot featuring legendary racing driver Jackie Stewart across the decades. As time goes on, one thing remains constant: he never drinks and drives. Heroes show moderation too. |
| Agenzia | Publicis Italy |
| Campagna | When You Drive, Never Drink |
| Cliente | Heineken |
| Marca | Heineken |
| Data di Prima Diffusione/Publicazione | 2016 / 9 |
| Prodotto | Formula 1 Sponsorship |
| Settore | Birre |
| Trama | A TV commercial, featuring road safety pioneer and F1® legend, Sir Jackie Stewart, creatively communicates a powerful anti-drink driving message where consumers are left in no doubt – when you drive, you never drink. It reinforces the company’s view that when you’re behind the wheel, abstinence is the only option. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Actor / Celebrity | Jackie Stewart |
| Brand Director | Gianluca Di Tondo |
| Chief Creative Officer | Bruno Bertelli |
| Executive Creative Director | Cristiana Boccassini |
| Copywriter | Bruno Vohwinkel |
| Art Director | Alessandro Candito |
| Strategic Planner | James Moore |
| Account Director | Lorenza Montorfano |
| Account Manager | Silvia Ghiretti |
| Agency Producer | Mariella Maiorano |
| Director | Gary Freedman |
| Executive Producer | Christiane Dressler |
| Production Company Producer | Jason Kemp |
| Direttore della fotografia | Stéphane Vallée |
| Post Produzione | MPC London |
| Creative Director | Bill McNamara |
| Special Effects / VFX | Adam Crocker |
| Special Effects / VFX | Phil Whalley |
| Grading/Online | MPC |
| Colorist | Jean-Clément Soret |
| Casa di Produzione | Anorak |
| Music | Sizzer |
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