Just weeks after winning the Cannes Lions Film Grand Prix for the third time and their first Titanium Lion, Traktor has extended its representation and management with Stink, signing an exclusive global deal with all Stink offices.
Attracted by the opportunity to work in new markets through its 10-office network, the Swedish directing collective joined Stink in October last year, realising a long-term friendship. The move has quickly proved fruitful. Since then, they have worked on a number of major campaigns across the world from China to France, where they created the ‘Worst Song in the World’ for Monoprix, winning the country’s greatest industry accolade, the Strategies Grand Prix.
Now with a view to the future, Traktor has consolidated its relationship with Stink, adding the US and UK markets to its global representation.
“Our agile and future-proofed model, working with top agencies and brands, is now attracting the best talent in the world,” said Stink global CEO James Morris.
Traktor said, “We have really enjoyed a fruitful collaboration with the excellent people of Rattling Stick. We have, however, been with Stink for the rest of the world, and have been increasingly impressed with how they operate. We like the idea of being under one global roof as we move forward into the oscillating future of advertising, traditional or not, with our cargo shorts laden with precious metals and breath mints. Want some?”
Daniel Bergmann, founder and President of Stink added: “Stink and Traktor joining forces worldwide is a huge moment and signing for us, especially in the US. It shows the strength we have today in the US market that we can attract talent like this.”
“Stink is a creatively-driven company, well known for our visual, story-telling, performance and craft. We also offer our community of directors a level of strategic career development and breadth of opportunities not available elsewhere,” Bergmann added. “Traktor are world-leading directors, well known for their performance, comedy and craft. Our unique combination, tireless work ethic and commitment not to stand still, will serve to push one another creatively into the future and to new heights.”
The most award-winning directors of the last decade, Traktor is a unique and irrepressible creative force, each project is as fresh and funny as the next. ‘It’s a Tide ad’ for P&G was the big creative story of this year’s Cannes Lions. Not only was it category-defying creative brilliance, but in true Traktor style, with a perfect comedic performance at its heart, it disrupted the world’s biggest advertising moment to win the Superbowl.
“The creative genius of Traktor can help brands not just respond to moments in culture, but also to create them,” added James Morris.
Such is their inimitable talent, directors Sam Larsson, Pontus Löwenhielm, Patrik von Krusenstjerna, Ole Sanders, Mats Lindberg and producer Richard Ulfvengren, now have a Titanium and three Cannes Lions Grand Prix to their names, as well as an Emmy and another Emmy nomination just this week, Grammy nominations and countless golds at other global industry awards. With famous work for the likes of Tide, Heineken, FedEx, Diesel, Fox Sports, Boots, Nike, Adidas, Miller Lite, Volvo, MTV, Levi’s and Virgin (Atlantic, Trains, Holiday, Media and Mobile) they are just as noted for their music videos for artists like Basement Jaxx, Fatboy Slim, Madonna, The Prodigy and The Flaming Lips.