| Titolo | Smile |
| Agenzia | Cayenne Communications |
| Campagna | Smile |
| Cliente | Canon Inc. |
| Marca | Canon |
| Posted | Novembre 2007 |
| Prodotto | Digital Ixus |
| Settore | Telecamere e macchine fotografiche |
| Slogan | Smile |
| Trama | Shot from the point of view of a DIGITAL IXUS camera, our photographer is about to take a photograph of his girlfriend when he gets distracted by the other things going on around him and we then see him travel to a number of world locations, in search of the best shot. By the end of the ad we have come full circle and his slightly perturbed girlfriend finally delivers a winning smile. |
| Filosofia | To go beyond a simple product message and into the heart of what makes photography so much fun in the first place |
| Problema | To bring a new, personal take on dsc photography, other than the usual feature focused ad strategy. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Olanda |
| Casa di Produzione | Stink Films |
| Agency Producer | Pirke Bergsma |
| Copywriter | Edwin Latchford |
| Creative Director | David Moore |
| Art Director | Costanza Rossi |
| Account Executive | Juliane Waetjen |
| Account Director | Bela Ziemann |
| Post Production | Swiss International |
| Music | Tom van Beers |
| Music | Billinger & Marsman |
| Music | Jonathan Ware |
| Music | Sander van Maarschalkerweerd |
| Sound Production | Sizzer |