| Titolo | How Close |
| Agenzia | AMV BBDO |
| Campagna | How Close |
| Cliente | Department for Transport |
| Marca | DfT |
| Posted | Marzo 2006 |
| Prodotto | Motorcycle Safety |
| Settore | Road Safety |
| Filosofia | To make car drivers more aware of motorcyclists by communicating a simple action that they can adopt to increase riders' safety to look, look and look again for bikes at junctions and to persuade drivers to adopt this behavioural change. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Casa di Produzione | Stink Films |
| Audio Post Production | Jungle Studios |
| Copywriter | Mary Wear |
| Art Director | Andy McKay |
| Advertising Manager | Britta Stones |
| Advertising Manager | David Watson |
| Account Planner | Clare Hutchinson |
| Account Planner | Tom Johnstone |
| Media Planner | Emma Sheehan |
| Editor | Mark Aarons |
| Post Production | The Mill London |
| Director | James Brown |