TitoloSingin' in the Rain
Agenzia
Campagna Volkswagen British Campaigns
Cliente Volkswagen
Marca Volkswagen
Data di Prima Diffusione/Publicazione 2005 / 1
Prodotto Golf GTI
Settore Compact & Small Cars
Slogan The new Golf GTI. The original, updated.
Trama A man acts out a modern and more upbeat version of 'Singin in the Rain', before getting into his Volkswagen Golf GTI.
Filosofia Volkswagen’s new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model – Polo’s sturdiness, Golf’s refined classiness, Passat’s engineering attention to detail – are ultimately common Volkswagen engineering values.
Problema Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.
Risultato Volkswagen were DDB London’s founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.

Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.

The work featured on this page is some of our most recent.
Tipo di Media Televisione e Cinema
Lunghezza
Market Regno Unito
Colonna sonora Singin' in the Rain
Casa di Produzione
Editing Company
Actor / Celebrity
Music
Art Director
Director
Copywriter
Creative Director
Account Manager
Agency Producer
Producer
Editor
Cinematografia
Special Effects / VFX
Special Effects / VFX
Special Effects / VFX MPC
Recording Studio

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