|Titolo||The Cooldown 1|
|Data di Prima Diffusione/Publicazione|
|Settore||Equipaggiamento per il fitness e macchinari per l'allenamento|
|Filosofia|| For the third year in a row, Peloton has partnered with Stink Studios to harness the infectious enthusiasm of its fan base with a personalised year-in-review campaign that reminds members why they love Peloton.|
The global campaign, called “The Cooldown”, takes 12 months of raw workout data and transforms it into a personalised film for each of its members celebrating their individual achievements throughout the year. Peloton has nearly 7 million members worldwide and, in 2022 alone, they spent more than 250 million collective hours with Peloton.
The films will be shared with members in-platform via the Peloton app from 15th December.
Peloton members are famously passionate and devoted to the brand. Focusing on each individual's achievements – their best workouts, their longest daily streak, the music they listened to, and the minutes they spent exercising – maximises the potential for share-ability and enables the campaign to reach new audiences in a way traditional way media couldn't.
Using Stink Studios’ automation platform, RITA, millions of unique, multi-language videos were rendered in less than a day.
|Tipo di Media||Interattivo|
|Casa di Produzione||Stink Films|
|Advertising Manager||Oli Snoddy|
|Executive Creative Director||Cameron Temple|