| Titolo | The Cooldown 1 |
| Agenzia | Stink Films |
| Campagna | The Cooldown |
| Cliente | Peloton |
| Marca | Peloton |
| Data di Prima Diffusione/Publicazione | 2022 / 12 |
| Settore | Equipaggiamento per il fitness e macchinari per l'allenamento |
| Filosofia | For the third year in a row, Peloton has partnered with Stink Studios to harness the infectious enthusiasm of its fan base with a personalised year-in-review campaign that reminds members why they love Peloton. The global campaign, called “The Cooldown”, takes 12 months of raw workout data and transforms it into a personalised film for each of its members celebrating their individual achievements throughout the year. Peloton has nearly 7 million members worldwide and, in 2022 alone, they spent more than 250 million collective hours with Peloton. The films will be shared with members in-platform via the Peloton app from 15th December. Peloton members are famously passionate and devoted to the brand. Focusing on each individual's achievements – their best workouts, their longest daily streak, the music they listened to, and the minutes they spent exercising – maximises the potential for share-ability and enables the campaign to reach new audiences in a way traditional way media couldn't. Using Stink Studios’ automation platform, RITA, millions of unique, multi-language videos were rendered in less than a day. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Casa di Produzione | Stink Films |
| Advertising Manager | Oli Snoddy |
| Executive Creative Director | Cameron Temple |