TitoloThe Cooldown 1
Campagna The Cooldown
Cliente Peloton
Marca Peloton
Data di Prima Diffusione/Publicazione 2022 / 12
Settore Equipaggiamento per il fitness e macchinari per l'allenamento
Filosofia For the third year in a row, Peloton has partnered with Stink Studios to harness the infectious enthusiasm of its fan base with a personalised year-in-review campaign that reminds members why they love Peloton.

The global campaign, called “The Cooldown”, takes 12 months of raw workout data and transforms it into a personalised film for each of its members celebrating their individual achievements throughout the year. Peloton has nearly 7 million members worldwide and, in 2022 alone, they spent more than 250 million collective hours with Peloton.

The films will be shared with members in-platform via the Peloton app from 15th December.

Peloton members are famously passionate and devoted to the brand. Focusing on each individual's achievements – their best workouts, their longest daily streak, the music they listened to, and the minutes they spent exercising – maximises the potential for share-ability and enables the campaign to reach new audiences in a way traditional way media couldn't.

Using Stink Studios’ automation platform, RITA, millions of unique, multi-language videos were rendered in less than a day.
Tipo di Media Interattivo
Casa di Produzione
Advertising Manager
Executive Creative Director

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