TitoloTabitha
Agenzia
Campagna Made of More Football 2018
Cliente Diageo
Marca Guinness
Data di Prima Diffusione/Publicazione 2018 / 3
Settore Birre
Trama  
Tabitha, a Kenyan, recounts how after her husband’s death she become a professional referee in men’s football, despite overwhelming social pressures not to.
Filosofia The stories are all football-related to tie in with Guinness’s sponsorship of sub-Saharan Africa TV network DSTV’s coverage of English Premier League football. At the end of each film, the storyteller links the obstacles they have overcome and the achievements they have had to being ‘Made of Black’ – a connection to the Guinness ‘Made of More’ platform which tells stories of how unexpected character, in people and beer, enrich the world around us.
Problema Champion those Made of Black who, together, contribute to a more fulfilling world.
Tipo di Media Televisione
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