Titolo | The Big Swim |
Agenzia | Ogilvy UK |
Campagna | Le Big Swim |
Cliente | Heineken |
Marca | Kronenbourg 1664 |
Data di Prima Diffusione/Publicazione | 2015 / 8 |
Settore | Birre |
Slogan | A Taste Suprême |
Trama | The final films see Cantona dressed in a skin-tight wetsuit complete with trademark high collar, staying true to his word by diving into the sea with steely determination to embark on the mammoth challenge ahead. Moments later, however, the film cuts to footage of Cantona approaching a luxury yacht. After climbing aboard Cantona then continues to swim in the vessel’s luxurious heated deck-top swimming pool as a three-piece band play the iconic Chariots’ of Fire theme. |
Filosofia | Entitled #LeBigSwim, the campaign began with a creative execution by Kronenbourg 1664 in which Cantona announced that if 10,000 Britons agreed with him that Kronenbourg 1664 is the greatest tasting beer, he would salute their good taste by “swimming the English Channel from France to Britain.” |
Problema | Invite Britain to believe in Kronenbourg 1664's Taste Suprême |
Tipo di Media | Case Study |
Lunghezza | |
Colonna sonora | Chariots of Fire |
Casa di Produzione | Stink Films |
Actor / Celebrity | Eric Cantona |
Account Director | Harriet Harrison |
Account Manager | Joey Grigg |
Advertising Manager | Ifeoma Dozie |
Art Director | Miguel Nunes |
Account Planner | Tara Austin |
Chief Creative Officer | Gerry Human |
Media Agency | Starcom MediaVest |
Media Planner | Clare Street |
Director | Ivan Zacharias |
Post Produzione | Universal Production Partners |
Audio Post Production | Sound Square |