Titolo | Story behind the Scenes |
Agenzia | Y&R London |
Campagna | 2015 Poppy Appeal campaign |
Cliente | The Royal British Legion |
Marca | The Royal British Legion |
Data di Prima Diffusione/Publicazione | 2015 / 10 |
Settore | Fondazioni caritatevoli, Volontariato |
Trama | This poignant campaign meticulously recreates portraits of First World War soldiers with modern Service men, women and veterans. This juxtaposition reminds audiences that The Royal British Legion’s Poppy Appeal supports both the Armed Forces men and women of the past, and those of today. To create the work, portraits of modern veterans and serving personnel were photographed by Tom Reeves in the world’s oldest running photography studio. These powerful images were captured using the exact same camera, technique, and hand-painted background as Tom’s grandfather, Benjamin Reeves, used to photograph First World War soldiers in 1915. It was the first time the camera had been used in over 65 years. |
Tipo di Media | Web Film |
Lunghezza | |
Casa di Produzione | Stink Films |
Advertising Manager | Gary Ryan |
Creative Director | Psembi Kinstan |
Art Director | Alex Bamford |
Account Director | Ben Boyles |
Strategy Director | Fran Miles |
Account Manager | Max Bennett |
Agency Producer | Bob Loyal |
Agency Producer | Martin Caulfield |
Photographer | Tom Reeves |
Director | HILOW |
Executive Producer | Jon Chads |
Direttore della fotografia | Joseph Gainsborough |
Sound | Richard Enterazi |
Editing Company | HILOW |
Editor | Qasim Arshad |
Mixer | Barni Sparkes |
Mixer | Suite TV |