TitoloStory behind the Scenes
Agenzia
Campagna 2015 Poppy Appeal campaign
Cliente The Royal British Legion
Marca The Royal British Legion
Data di Prima Diffusione/Publicazione 2015 / 10
Settore Fondazioni caritatevoli, Volontariato
Trama This poignant campaign meticulously recreates portraits of First World War soldiers with modern Service men, women and veterans. This juxtaposition reminds audiences that The Royal British Legion’s Poppy Appeal supports both the Armed Forces men and women of the past, and those of today.
To create the work, portraits of modern veterans and serving personnel were photographed by Tom Reeves in the world’s oldest running photography studio. These powerful images were captured using the exact same camera, technique, and hand-painted background as Tom’s grandfather, Benjamin Reeves, used to photograph First World War soldiers in 1915. It was the first time the camera had been used in over 65 years. 
Tipo di Media Web Film
Lunghezza
Casa di Produzione
Advertising Manager
Creative Director
Art Director
Account Director
Strategy Director
Account Manager
Agency Producer
Agency Producer
Photographer
Director
Executive Producer
Direttore della fotografia
Sound
Editing Company
Editor
Mixer
Mixer

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