| Titolo | Christmas Master |
| Agenzia | TMW Unlimited |
| Campagna | Christmas Master |
| Cliente | John Lewis |
| Marca | John Lewis of Hungerford |
| Data di Prima Diffusione/Publicazione | 2015 / 11 |
| Settore | Mobili per la casa |
| Trama | The ad is set in a kitchen at Christmas time as a dad and his young daughter set about making Christmas cupcakes. But while the cupcakes dad makes are perfect looking enough for Bake Off, his daughter’s efforts leave a lot to be desired. She presents her grotesque creations proudly to her mum, who does her best to look impressed, but as the girl skips off, mum quickly puts down her cupcake and eats one of dad’s instead. The ad, which focuses on John Lewis of Hungerford’s handcrafted kitchens, has the endline: “Imperfection not tolerated”. The 50-second film launches online today, Monday, November 2nd. The ad was created by TMW Unlimited and the production company was Mind’s Eye. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Casa di Produzione | Mind's Eye |
| Chief Creative Officer | Graeme Noble |
| Art Director | Mark Urey |
| Creative Director | Phil Rhodes |
| Agency Producer | Millie Graham-Campbell |
| Creative Team | Marc Curtis |
| Director | Charlie Phillips |
| Editor | Keith Wright |
| Post Production | Gramercy Park Studios |
| Sound Design Company | Score Draw Music |
| Direttore della fotografia | Max Brill |
| Creative Director | Mark Urey |
| Copywriter | Phil Rhodes |
| Agency Contribution | TMW Unlimited |