| Titolo | Both of You - Marla |
| Agenzia | Amsterdam Worldwide Group |
| Campagna | Both of You |
| Cliente | Sony / Intel |
| Marca | Intel® |
| Data di Prima Diffusione/Publicazione | 2013 / 12 |
| Settore | Computers, PDA e calcolatrici |
| Trama | Meet Marla. She likes to express her creativity and build her business empire. Like most of us, Marla has two sides. Luckily, her Sony VAIO® Duo 2-in-1 PC powered by the Intel® Core™ processor changes from a laptop to a tablet, allowing her to be incredible at both work and play. |
| Filosofia | In order to drive demand for the Sony VAIO 2-in-1 family, first in key urban U.S. markets and later on a global scale, we had to inspire and educate people during their research phase and driving sales.With this campaign we have let people experience the full potential of Sony’s VAIO 2-in-1 family in a way that connects with them on a deep emotional level. Inspire with tangible, real-life user scenarios using pairs of intriguing characters that embody the product virtues, who appear totally similar but with very distinctive personalities. |
| Risultato | 53M impressions in 3 months on properties relevant to the audienceVideo impressions had an amazing 79% completion rate50M impressions lead to 450K engagements, a ratio of almost 0.9%Drove online sales by bringing storytelling closer to transaction moment. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Più informazioni | http://www.youtube.com/watch?v=ZGzsaZ0gKgA |
| Post Production | Darlings Post |
| Music Production | Audentity Music & Sound |
| Executive Creative Director | Richard Gorodecky |
| Art Director | Richard Gorodecky |
| Copywriter | Richard Gorodecky |
| Art Director | Laurie Lacourt |
| Copywriter | Chermine Assadian |
| Art Director | Fabian Hupfauf |
| Art Director | Daniel Peirón |
| Copywriter | Karen Cardy |
| Producer | Neil Henry |
| Producer | Jan-Peter Wiersma |
| Account Director | Megan Wooding |
| Account Manager | KaMing Kho |
| Strategic Planning Director | Uli Kurtenbach |
| Casa di Produzione | Frontier Films |
| Director | Matthew Bissonnette |
| Direttore della fotografia | Kris Belchevski |
| Art Director | Patricia Christie |
| Executive Producer | Simon Dragland |
| Executive Producer | Rita Popielak |
| Producer Supervisor | Eric Kaskens |
| Head of Editing | Doug Hancock |
| Head of VFX | Robert Okker |
| Colourist | Ritual Digital |
| Post Producer | Violeta Nikolova |
| Supervisor VFX | Chaja Koe |
| VFX artist | Randy Roeman |
| VFX artist | Roland van Mossel |
| Music Composer | Niels den Otter |
| Music Composer | Guido Maat |
| Music Composer | Rogier de Nijs |