Sasha Nixon founded Forever, an award-winning creative production company, in London in 2013. Forever aims to nurture a culture of creative excellence and discernment, and to maintain a reputation for the discovery and development of new creative talent, taking directors from the early days of music videos towards advertising, and beyond. Prior to Forever, Sasha was Head of Music and EP at Partizan, where she created one of the most awarded, well regarded international hubs of creative talent in the industry, overseeing a roster which included Michel Gondry, Daniel Wolfe, Henry Schofield, Alma Har’el, Canada, Kinga Burza and Warren Fu. Sasha has had the good fortune to work with some of the leading international brands and bands of the day, such as Bjork, Mark Ronson, Paul McCartney, Sigrid, Charlotte Gainsbourg, U2, Sampha, The White Stripes, The xx, Foo Fighers, Haim, The Rolling Stones and Beyonce as well as Nike, Pepsi, H&M, Samsung, Kelloggs, Coca-Cola, Diesel, l’Oreal and Adidas.