| Titolo | Reverse |
| Titolo (Lingua Originale) | Future is Forwards |
| Agenzia | Halal |
| Campagna | Ride the Future |
| Cliente | Vanmoof |
| Marca | Vanmoof |
| Data di Prima Diffusione/Publicazione | 2021 / 8 |
| Settore | Biciclette |
| Trama | The new film opens on an all-too-familiar scene: the chaos of a city center in gridlock. And as sweaty commuters climb back into their metal boxes, the film’s message is clear: car domination is a thing of the past. We witness a car collision unfold in reverse; angry and frustrated drivers; stressed pedestrians in a hazy fog of pollution; and a cramped bus with frustrated passengers packing in like sardines. It’s not a pretty sight. Triumphantly, a bike and its rider rise above the clamor of the city and glide serenely through the chaos. Effortlessly moving forward, she zips through the gridlock, while all around her, cars and their drivers symbolically reverse in time. VanMoof’s commercial demonstrates that returning to the dysfunctional status-quo of congestion, pollution, and road rage is not the way forward. Riding bikes, on the other hand, is the breath of fresh air that both our environment and city-dwellers desperately need. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | Halal |
| Creative Director | Pascal Duval |
| Head of Production | Joeri Breebaart |
| Project Manager | Samara Van der Valk |
| Director | Paul Geusebroek |
| Direttore della fotografia | Menno Mans |
| Executive Producer | Gijs Determeijer |
| Production Company Producer | Job Sanders |
| Production Company Producer | Josefine Bothe |
| Production Coordinator | Sara Iseli |
| Service Production | Shelter |
| Editor | Brian Ent |
| Sound Design Company | Sauvage Sound Studios |
| Music Production | Sizzer |
| Grading | Laurens Orij |
| Post Production | Glassworks Amsterdam |
| Chief Marketing Officer (CMO) | Andrew Smith |