| Titolo | Be Like Chris |
| Agenzia | Moon Tide Media |
| Campagna | Be Like Chris |
| Cliente | Centr |
| Marca | Centr |
| Posted | Febbraio 2021 |
| Settore | Equipaggiamento per il fitness e macchinari per l'allenamento |
| Slogan | It turns out that the "God of Thunder" is just like us after all… |
| Trama | As one of Hollywood’s leading men, Chris Hemsworth is known for diverse roles that require dynamic body transformation. With Centr, a wholistic wellness app developed by Chris and his top-notch team of fitness coaches and nutritionists, people can finally train, eat and live like Thor at the tap of a finger!Directed by Photoplay’s Scott Otto Anderson, the campaign sees Mr Hemsworth channelling the spirit of the people he and his team are out to help: from a Mom trying to squeeze workouts in between working-from-home and childcare, to a mindful college bro, two twenty-something workout girls, to a middle-aged ‘King of the Grill’ Dad. Chris’ c head is superimposed on each character as he moves through their day-to-day lives, creating a weird and self-deprecating charm that speaks to the wide appeal of Centr |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Casa di Produzione | Photoplay Films |
| Casa di Produzione | Photoplay Films |
| Centr CEO | Zsofi Paterson |
| Centr Head of Customer and Growth | Kate Parker |
| Centr Brand Manager | Rebecca Galic |
| Managing Partner | Charlie Koones |
| Managing Director | Tresa Gowland |
| Executive Producer | Ilene Kramer |
| Production Company Producer | Harry Joseph |
| Creative Director | Johann Conforme |
| Associate Creative Director | Karin Djelaj |
| Copywriter | Karin Djelaj |
| Strategy | Steve le Neveu |
| Director | Shauna Rush |
| Social Media | Shauna Rush |
| Executive Producer | Oliver Lawrance |
| Production Company Producer | Emma Thompson |
| Director | Scott Otto Anderson |
| Direttore della fotografia | Zoë White |
| Post- House | Blackbird |
| VFX | Blackbird |
| Music | Human |
| Sound Mix | Post Human |