| Titolo | The Queendom |
| Brief | It’s a ‘Chick Flick’ by Bonds, but not like any other chick flick you’ve seen before. The film shot by fashion director, Gracie Otto, features an all-female cast of six including Thelma, the very real (and really quite friendly) huntsman spider. The music for the spot was created by Kiwi artist, JessB.Set in Australia's iconic Blue Mountains, or |
| Agenzia | Leo Burnett |
| Campagna | The Queendom |
| Cliente | Bonds |
| Marca | Bonds |
| Posted | Luglio 2018 |
| Settore | Intimo |
| Trama | Playtime director Gracie Otto embraces the mythic Aussie landscape and classic Aussie cinema to create The Queendom, a world run by women, for women, in the latest installment in her collaboration with iconic Aussie brand Bonds. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Casa di Produzione | Photoplay Films |
| Director | Gracie Otto (PLAYTIME) |
| Producer | Tom Slater |
| Executive Producer | Oliver Lawrance |
| Creative Director | Daniel Pizzato |
| Copywriter | Holly Burgess |
| Art Director | Lucy Logan |
| Photographer | Nicole Bentley |
| Casa di Produzione | Playtime |
| Agency Producer | Eliza Malone |
| Chief Creative Officer | Jason Williams |
| Integrated Strategy | Ilona Janashvili |
| Content Producer | Lucy Appleyard |
| Print Producer | Kirstie Gadsden |
| Motion Design Lead | John Angless |
| Group Business Director | Amanda Nicoll |
| Account Director | Chloe Erftemeyer |
| Direttore della fotografia | Stefan Duscio |
| Wardrobe / Stylist | Ella Murphy |
| Hairdresser | Alan White |
| Make-Up Artist | Gillian Campbell |
| Editing Company | The Butchery Sydney |
| Music Prod Company | Bang Bang |
| Music Negotiator | Level Two Music |
| Music | Electric Dreams |
| Photographer's Agent | M.A.P. |
| Producer | Adam Watson |